How Listening to Agents Improves Marketing and Revenue
Presented by Doug Kennedy, President of Kennedy Training Network
Wednesday, September 26, 2018, 11:00 AM CDT
TRACK and ResortsandLodges.com are sponsoring this opportunity for managers at hotels, resorts and vacation rental companies to hear lodging industry sales expert Doug Kennedy discuss how important it is for revenue and marketing executives to listen in to conversations taking place daily between voice reservations agents and real-world callers. This webinar will cover:
- How the telephone is “the storefront window” to your hotel.
- How decreased call volume and voice bookings, may not mean decreased voice inquiries.
- What the most important question voice agents should ask to convert more “inquiry only” calls into sales (Hint: It is not “Do you want to make the reservation?”)
- What digital marketing staff can learn about your website content by speaking with voice reservations agents.